About Northcast

Welcome to Northcast, your gateway to the wild beauty, adventure and community of Minnesota. Our mission is to celebrate and connect with those who cherish the outdoors, local culture, and the spirit of exploration that defines our region. Whether you’re an outdoor enthusiast, a nature lover, or simply someone looking to discover hidden gems of the Midwest, we’ve got something for you.

Who We Are

At Northcast, we’re a team of passionate Minnesotans who have lived, worked and played in this breathtaking state all our lives. Our love for the landscape, people and traditions run deep. From the dense forests and vast lakes to the charming small towns and rich history, we believe Minnesota offers experiences like no other.

Landscape with evergreen trees, blue sky, and distant ocean view
Woman smiling while walking on a wooden walkway surrounded by tall dry grass, wearing knit sweater, patterned leggings, boots, and a beanie.
Jars of "Northeast Dry Rub with Sumac" on a wooden surface, with some spice spilled next to them. Background features a colorful ocean wave design.
Woman sitting on a striped mat, making jewelry with beads and tools.

What We Do

We curate styles, flavors and stories that highlight the best of Minnesota - whether it’s camping along one of our many lakesides, trying a new recipe, hiking in a state park, or participating at a local farmers market. Through one-of-a-kind jewelry and gifts, videos and stories, we bring you closer to the heart of our great state. Our goal is to inform, inspire and connect locals and visitors alike to the beauty and adventure that surround us.

Get Invloved

We’re always looking for new perspectives, positive stories, artists, adventures and ideas. If you’re passionate about Minnesota and its natural resources and want to contribute or collaborate, reach out to us! Whether you’re a local guide, a seasoned outdoorsman, or someone who loves to craft, we’d love to hear from you!

Why Shop With Us?

  • Autumn landscape with a lake and trees in fall colors under a clear sky.

    Locally Inspired

    Our products reflect the rugged charm and authenticity of Minnesota, handmade from local sources or brands we trust.

  • Two people outdoors, smiling and posing with open arms; one wearing a floral bucket hat and dress, the other in glasses and a patterned jacket.

    Uniqueness You Can Appreciate

    From jewelry where no two pieces are the same, to our signature dry rub that will enhance your every meal, our gifts speak for themselves.

  • Smiling woman sitting cross-legged on a rug, making jewelry with various beads and tools spread out before her.

    Support Small Business

    By shopping with us, you’re supporting a local, woman-owned, independent business dedicated to preserving and celebrating the spirit of Minnesota.

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